Niblin
Financial Analytics

You did $400K last month and have no idea if you made money

Revenue is not profit. Niblin builds your P&L from every order: COGS, marketplace and FBA fees, shipping, payment costs, duties, and ad spend, down to contribution margin and operating profit. So you know whether that record month actually put money in the bank.

Built for D2C brandsDaily briefing, in-app and by email
Finance overview with P&L waterfall
Capabilities
Finance overview: operating profit and cost heads

Finance Overview

Operating profit, margins, and costs on one screen

The finance overview answers the question every founder asks first: are we making money? Revenue, every cost head, contribution margin, and operating profit for the period you pick, compared with the period before.

  • Operating profit and margin for any period, compared with the prior period
  • P&L waterfall from revenue down through each cost head
  • Profit pace: cumulative profit this month against last month, day by day
  • Marketing cost as a share of revenue, the number that tells you if growth is profitable
Contribution margin waterfall: Revenue → CM1 → CM2

Margin Tracking

CM1, CM2, and contribution margin, without asking your accountant

Most D2C founders know their revenue. Some know their gross margin. Almost none know their CM2 by channel. Niblin calculates contribution margins at every level, from gross profit down through shipping, payment processing, marketplace fees, and marketing, so you can see where the money actually goes.

  • CM1 (revenue minus COGS) and CM2 (CM1 minus variable costs) tracked daily
  • Amazon marketplace and FBA fulfilment fees counted as real costs
  • Channel-level margin analysis: is Amazon profitable after fees, or are you subsidizing it?
  • Trend views so you can see margin compression happening over weeks, not discover it at quarter-end
Order profit breakdown from the cost ledger

Order Profit

What every single order actually made you

Your top-selling SKU does $50K/month in revenue. After COGS, fees, shipping, and discounts, how much is left? Niblin gives every order its own profit breakdown from a full cost ledger, on Shopify and Amazon alike, so you stop optimizing for revenue and start optimizing for profit.

  • Per-order profit with every cost line: COGS, shipping, payment, marketplace fees, duties
  • Amazon orders broken down including marketplace and FBA fulfilment fees
  • Product-level gross margin: which items make money and which are margin traps
  • COGS upload with optional tax codes, one-time setup
Supplier roster with spend and products

Suppliers

Know what each supplier really costs you

When your cost per unit creeps up 3% over six months, it's invisible in weekly reviews but devastating over a year. Niblin shows what you buy from each supplier, what it costs, and which products depend on them, including product costs pulled straight from CJdropshipping.

  • Supplier overview and roster with the products each one supplies
  • Supplier shown on every order so you can filter by who you buy from
  • CJdropshipping product costs pulled in automatically
  • Cost per unit by product, so you negotiate with actual data
Get started

Revenue is vanity. Margin is sanity.

Connect Shopify in 15 minutes and add your costs. You'll see which products, channels, and orders actually make money, and which ones just move it around.

Built for D2C brandsDaily briefing, in-app and by email