Revenue is a vanity metric. Know your real margins.
Top-line revenue looks healthy, but after COGS, shipping, returns, discounts, and ad spend, what is actually left? Most D2C brands cannot answer that question without a week of spreadsheet work. Niblin calculates contribution margins automatically, tracks COGS at the product level, and shows you where money is actually going.
Contribution Margins
See CM1 and CM2 without building another spreadsheet.
Niblin calculates contribution margins at the product and order level — automatically. CM1 after COGS and shipping. CM2 after marketing spend. Updated daily, not quarterly. You finally know which products and channels are actually profitable.
- Automated CM1 calculation: revenue minus COGS, shipping, and fulfillment at the product level
- CM2 with ad spend allocation: see true profitability after marketing costs by channel
- Daily margin tracking instead of quarterly surprises — catch margin erosion the week it starts
- Product-level P&L so you know which SKUs make money and which ones just generate revenue
COGS Tracking
Track cost of goods without waiting for accounting to close the books.
COGS is the biggest blind spot in D2C finance. Niblin pulls product costs and maps them against sales automatically, so you see gross margin at the product level every day — not 45 days after the quarter ends.
- Product-level COGS mapping with automatic gross margin calculation
- COGS trend tracking to detect supplier cost creep before it shows up in quarterly results
- Gross margin by product category, variant, and channel — not just a blended company number
- Anomaly detection on margin changes so you catch cost increases the day they hit your data
Promotion ROI
Stop wondering if that promotion was worth it.
You ran a 20% off sale and revenue spiked. But did you actually make more money? Niblin tracks promotion impact on revenue, margins, average order value, and customer acquisition — so you know if a promotion built the business or just gave away margin.
- Revenue lift vs. margin impact for every promotion — the full picture, not just the top line
- Discount depth analysis: how deep did you actually discount, and what did it cost you in gross margin
- New customer acquisition vs. existing customer cannibalization during promotional periods
- Promotion comparison over time so you learn which formats actually drive profitable growth
Marketing as % of Revenue
Know exactly how much you are spending to make each dollar.
Marketing efficiency is the number that determines whether your growth is sustainable or a cash bonfire. Niblin tracks marketing spend as a percentage of revenue daily — across every channel — so you can see efficiency trends before they become problems.
- Daily marketing-to-revenue ratio across Meta, Google, Amazon, and total blended
- MER trending with automatic alerts when efficiency degrades outside your target range
- Channel-level spend analysis so you see where incremental dollars are most and least efficient
- Historical benchmarking against your own performance — are you getting better or worse over time
Know where every dollar goes.
Connect Shopify and your ad platforms in 15 minutes. See real margins, COGS, and promotion ROI without waiting for month-end close. No credit card required.