Your ROAS in Meta says 4x but Shopify shows 2x. Which one is lying?
Niblin puts Meta, Google, and Amazon Ads next to the orders they actually drove. Attributed sales against what each platform claims, creative fatigue scores, and every metric checked against its normal range. One place to see what your ad spend really returns.
Attribution
See the sales each campaign actually drove, not the ones it claims
Every platform takes credit for the same order. Niblin attributes your Shopify orders to campaigns with first-touch and last non-direct models, then shows attributed sales and attributed ROAS right beside the platform-reported numbers.
- First-touch and last non-direct attribution models, switchable per view
- Attributed sales vs platform-claimed sales for every campaign
- Attributed ROAS column on the campaigns table, next to platform ROAS
- Organic vs paid traffic split with GA first-touch attribution
Creative Fatigue Detection
Know when a creative is dying before your ROAS proves it
Creative fatigue is the silent killer of D2C ad accounts. CTR drops 0.2% per week, CPA creeps up, and by the time you notice, you've burned two weeks of budget. Niblin tracks fatigue signals and scores every creative so you can rotate before performance craters.
- Fatigue scoring from 0-100 based on CTR decay, frequency saturation, and CPA trend
- Replacement urgency flags: Low, Medium, High, Critical
- Copy performance and copy discovery: which headlines and primary text actually convert
- Visual performance: which visual attributes win across your Meta creatives
MER & Blended Performance
The one number that tells you if marketing is actually working
Platform-reported ROAS is inflated. You know it. We know it. MER (Marketing Efficiency Ratio) gives you the blended truth: total revenue divided by total ad spend. Niblin tracks MER daily alongside platform ROAS so you always see the gap between what Meta claims and what Shopify confirms.
- Daily MER tracking: total revenue / total ad spend, no attribution games
- Platform ROAS vs MER comparison: see the inflation gap for each channel
- Normal-range bands on every marketing metric, so you can tell real moves from noise
- Cohort 12-month LTV next to acquisition spend in the marketing workspace
Campaigns, Tags & Email
Every channel in one workspace, down to the ad set
Drill from channel to campaign to Meta ad set or Google Ads ad group. Group campaigns with your own tags, set targets, and see email and SMS from Klaviyo beside paid media instead of in another tab.
- Meta campaign and ad set views, Google Ads ad group performance, Amazon Ads campaigns
- Campaign tags and tag groups with their own scorecards
- Campaign targets so every campaign is judged against the goal you set
- Email & SMS page for Klaviyo flows and campaigns, kept separate from paid totals
Stop guessing which campaigns actually pay
Connect Meta, Google, and Amazon Ads in 15 minutes. See attributed sales next to what each platform claims, and which creatives need replacing.