The sales your ads actually drove, not the sales they claim.
Meta and Google each count conversions their own way, and together they claim more sales than you made. Niblin attributes every Shopify order to a channel and campaign using first-touch or last non-direct, then shows attributed sales next to what each platform reports.
Attribution Models
Pick the question, then pick the model.
First-touch tells you which campaigns bring new people in. Last non-direct tells you which ones close the sale, ignoring the direct visit at the end. Switch between them and every number on the page follows: campaigns, tags, categories, and marketing unit economics.
- First-touch and last non-direct models, built from your own order data
- One model applied across campaigns, tags, categories, and unit economics
- GA4 first-touch source alongside order-level attribution
- Organic vs paid split so you see what you would have sold anyway
Attributed vs Claimed
See how much each platform over-counts.
Every ad platform takes credit for the same order. Niblin lines up the sales each platform claims against the sales attributed from your store, campaign by campaign. The gap tells you which numbers to trust when you move budget.
- Attributed sales next to platform-reported conversions for every campaign
- Attributed ROAS column on the campaigns table
- Meta campaigns and ad sets, Google Ads campaigns and ad groups, Amazon Ads
- Per-order attribution on the orders table, so you can check any single sale
Orders & Profit
Attribution down to the order, with profit attached.
Every order carries its attributed channel and campaign next to its profit. So you can see not just which campaign drove the sale, but whether that sale made money after product cost, shipping, fees, and discounts.
- Attributed channel and campaign on every order
- Per-order profit next to attribution on the same row
- Filter orders by campaign to see the profit a campaign actually produced
- Marketing unit economics computed on the model you choose
Tags & Targets
Group campaigns the way your team thinks about them.
Tag campaigns by funnel stage, product line, or agency, then read attributed performance for each group. Set targets per campaign and see which ones are above or below plan, with a normal range so you know when a dip is just noise.
- Campaign tags and tag groups with attributed results per tag
- Campaign targets with progress against plan
- Normal-range bands on every marketing metric
- Trend line on every metric, drillable from channel to campaign
Stop moving budget on numbers the platforms grade themselves.
Connect Shopify, Meta, and Google in minutes. See attributed sales next to claimed sales for every campaign. No credit card required.