Stop guessing which campaigns actually work.
You spend thousands on Meta and Google every day, but attribution is unreliable, creative fatigue is invisible until performance craters, and budget reallocation is based on gut feel. Niblin gives you true ROAS, real-time creative monitoring, and mathematical root cause analysis for every campaign anomaly.
Campaign Root Cause Analysis
When a campaign tanks, know exactly why in seconds.
A campaign underperforms and you spend the morning pulling reports, comparing date ranges, and trying to isolate the variable. Niblin detects the anomaly automatically and traces it back to the exact cause — whether it is audience saturation, creative fatigue, bid changes, or a platform issue.
- Automatic detection when any campaign metric moves outside its statistical baseline
- Deterministic root cause analysis — mathematical decomposition, not AI hallucination
- Traces performance change through CTR, CPC, CPM, and conversion rate to find the breaking point
- Every anomaly comes with a severity score and narrative explanation ready to share with leadership
Creative Fatigue Detection
Catch creative fatigue before your ROAS collapses.
Creatives do not die overnight — they decay. CTR drops 2% this week, another 3% next week, and by the time you notice, you have burned through budget on an exhausted asset. Niblin monitors fatigue signals continuously and tells you when it is time to rotate.
- Fatigue scoring across every active creative based on CTR decay, frequency, and engagement trends
- Three-stage classification: healthy, fatiguing, and exhausted — with replacement urgency
- Alerts before the creative hits the performance cliff, not after
- Historical fatigue patterns so you learn how long your creative types typically last
Cross-Channel ROAS
See your real marketing efficiency, not what each platform claims.
Meta says one thing. Google says another. Neither accounts for overlap, and both over-attribute. Niblin pulls spend and revenue data from every channel and gives you a unified view of marketing efficiency — MER, blended ROAS, and channel-level contribution.
- Blended ROAS and MER across Meta, Google, Amazon, and Shopify in one view
- Channel-by-channel spend efficiency with platform-level anomaly detection
- Daily and weekly trend tracking so you spot efficiency changes before they compound
- No attribution modeling magic — deterministic math on your actual revenue and spend data
Custom Workspaces
Build the marketing command center your team actually uses.
Dashboards get built once and ignored. Niblin workspaces are different — Notion-style pages inside the marketing workspace where you can combine live data blocks, text notes, and analysis. Build a weekly performance review, a campaign playbook, or a creative library tracker that stays current.
- Drag-and-drop live data blocks: spend curves, ROAS trends, creative performance, anomaly feeds
- Build campaign post-mortems with actual data embedded — not screenshots that go stale
- Share workspace pages with your team or leadership without exporting anything
- Every block updates automatically so your weekly review page is always current
Marketing that runs on proof, not platform promises.
Connect Meta, Google, and Shopify in 15 minutes. See your first campaign analysis today. No credit card required.