Stop guessing which campaigns actually work.
You spend thousands on Meta, Google, and Amazon every day, but every platform claims the same orders, creative fatigue is invisible until performance craters, and budget reallocation is based on gut feel. Niblin gives you attributed sales against platform claims, creative fatigue scores, and every channel in one workspace.
Attribution
Know which campaigns drove the orders, not which ones claimed them.
Meta and Google both take credit for the same purchase. Niblin attributes your actual Shopify orders to campaigns with first-touch and last non-direct models, then puts attributed sales and attributed ROAS next to what each platform reports. The gap tells you where to move budget.
- First-touch and last non-direct attribution models, one per view
- Attributed sales vs platform-claimed sales on every campaign
- Attributed ROAS column on the campaigns table, next to platform ROAS
- Attribution carried through to tags, categories, and marketing unit economics
Creative Fatigue Detection
Catch creative fatigue before your ROAS collapses.
Creatives do not die overnight. They decay. CTR drops 2% this week, another 3% next week, and by the time you notice, you have burned through budget on an exhausted asset. Niblin scores fatigue on every creative and tells you when it is time to rotate.
- Fatigue scoring across every active creative based on CTR decay, frequency, and engagement trends
- Three-stage classification: healthy, fatiguing, and exhausted, with replacement urgency
- Copy performance and copy discovery: which headlines and text actually convert
- Visual performance: which visual attributes win across your Meta creatives
Cross-Channel ROAS
See your real marketing efficiency, not what each platform claims.
Meta says one thing. Google says another. Neither accounts for overlap, and both over-attribute. Niblin pulls spend and revenue data from every channel and gives you a unified view of marketing efficiency: MER, blended ROAS, and channel-level contribution.
- Blended ROAS and MER across Meta, Google, Amazon Ads, and Shopify in one view
- Normal-range bands on every marketing metric, so real moves stand out from noise
- Organic vs paid traffic split from GA4
- Cohort 12-month LTV next to what you spent to acquire those customers
Tags, Targets & Email
Organise campaigns the way your team actually thinks about them.
Group campaigns by product line, funnel stage, or anything else with your own tags, then read each tag as its own scorecard. Set targets per campaign. Drill into Meta ad sets and Google Ads ad groups. And see Klaviyo email and SMS on their own page instead of in another tool.
- Campaign tags and tag groups with their own scorecards
- Campaign targets so every campaign is judged against the goal you set
- Meta ad set and campaign views, Google Ads ad group performance
- Email & SMS page for Klaviyo flows and campaigns, kept out of paid totals
Marketing that runs on proof, not platform promises.
Connect Meta, Google, Amazon Ads, and Shopify in 15 minutes. No credit card required.