Your owned channels, measured next to your paid ones.
Klaviyo shows you opens and clicks. Niblin puts your email and SMS revenue in the same workspace as Meta, Google, and Amazon Ads, so you can see what owned marketing brings in without mixing it into paid totals.
Klaviyo Performance
Email and SMS results without opening Klaviyo.
Connect Klaviyo once and Niblin pulls in your campaign and flow performance. Revenue, sends, and engagement for email and SMS sit on their own page inside the Marketing workspace, with a trend line on every metric.
- Email and SMS revenue on one page
- Campaign and flow performance from Klaviyo
- Trend line on every metric, compared against the prior period
- Email & SMS card on the home page, next to store revenue and ad spend
Owned vs Paid
Keep owned revenue out of your paid numbers.
When email revenue gets counted in paid totals, ROAS looks better than it is. Niblin keeps Klaviyo in its own lane: the Marketing hub shows paid media and owned channels separately, so each one is judged on its own results.
- Marketing hub with Paid media and Email & SMS as separate pages
- Paid totals that exclude owned-channel revenue
- Same date range and comparison period across both
- Sends, clicks, and click-to-open rate for every campaign and flow
Customers & Segments
Pair email performance with who your customers are.
Owned channels work best on customers you already have. Niblin tracks RFM segments and lifecycle transitions, so you can see when Champions slip toward At Risk and point your next email campaign at the people who need it.
- RFM segments with transition alerts in the daily feed
- Customer profiles with order history and lifetime value
- Audience builder with returns and NDR filters
- Cohort 12-month LTV by acquisition month
See what your email list is really worth.
Connect Klaviyo in a few clicks. See email and SMS next to your paid channels. No credit card required.