Triple Whale tracks your ads. Niblin runs your business.
Triple Whale tells your marketing team how campaigns performed. Niblin tells leadership what happened across the entire business — revenue, marketing, customers, products, and finance — with one AI agent that connects all the signals.
Full-business context
One agent that sees revenue, marketing, customers, and operations together.
Triple Whale is purpose-built for marketing teams. Niblin connects every domain so you understand how a CPM spike affects revenue, which customer segments are driving the change, and what it means for your P&L — all in one place.
- Revenue anomalies automatically linked to campaign performance
- Customer health signals alongside marketing spend data
- Product sell-through connected to ad-driven demand
- Finance-level P&L visibility without a separate BI tool
Deterministic root cause analysis
Mathematical causal chains, not LLM guesses.
When revenue drops, Niblin decomposes the change through Traffic x Conversion x AOV, traces it to specific campaigns, products, and customer segments, and gives you the same deterministic answer every time you ask.
- Hierarchical metric decomposition shows exactly where the change originated
- Dimensional breakdown by product, geography, and customer segment
- Reproducible results — same data always produces the same explanation
- No hallucinated insights — every number traces to a real data point
Workspaces your team builds on
Notion-style pages with live data blocks — not just another dashboard.
Triple Whale gives you pre-built dashboards. Niblin gives you workspaces where your team creates their own pages — board decks, campaign playbooks, weekly reviews — with live metrics and charts that update automatically.
- Drag-and-drop data blocks with live metrics and charts
- Build board decks and campaign reviews inside Niblin
- Share pages across your team with consistent live data
- The switching cost that makes the tool stickier over time
See what Triple Whale can't show you.
Connect your Shopify store and ad accounts. Get a full-business AI briefing in 15 minutes — not just a marketing dashboard.