Triple Whale tracks your ads. Niblin runs your business.
Triple Whale tells your marketing team how campaigns performed. Niblin tells leadership what happened across the entire business — revenue, marketing, customers, products, operations, and finance — with one AI agent that connects all the signals.
Full-business context
One agent that sees revenue, marketing, customers, and operations together.
Triple Whale is purpose-built for marketing teams. Niblin connects every domain so you understand how a CPM spike affects revenue, which customer segments are driving the change, and what it means for your P&L — all in one place.
- Revenue anomalies broken down by product, geography, and customer type
- Customer health signals alongside marketing spend data
- Product sell-through connected to ad-driven demand
- Finance overview and P&L waterfall without a separate BI tool
Deterministic root cause analysis
Mathematical causal chains, not LLM guesses.
When revenue drops, Niblin decomposes the change through Traffic x Conversion x AOV, traces it to specific products, regions, and customer segments, and gives you the same deterministic answer every time you ask.
- Hierarchical metric decomposition shows exactly where the change originated
- Dimensional breakdown by product, geography, and customer segment
- Reproducible results. Same data always produces the same explanation
- No hallucinated insights. Every number traces to a real data point
Profit, order by order
See what every order actually made you, not a blended guess.
Triple Whale estimates profit at the account level. Niblin costs every order: product cost, shipping, payment fees, discounts, and on Amazon the marketplace and FBA fulfillment fees. Then it rolls that up into a finance overview and a P&L waterfall.
- Full cost breakdown on every order, Shopify and Amazon
- Marketplace, fulfillment, and duty costs as their own lines
- Vendor column on orders, and what each supplier you buy from costs you
- Cumulative profit against the prior period, day by day
See what Triple Whale can't show you.
Connect your Shopify store and ad accounts in 15 minutes. Get a full-business daily briefing, not just a marketing dashboard.