Should you sell on Amazon, Shopify, or both? Each platform has distinct advantages. Many successful sellers use both.
Quick Comparison
| Factor | Amazon FBA | Shopify |
|---|---|---|
| Built-in traffic | Yes (huge) | No |
| Brand ownership | Limited | Full |
| Monthly fees | $39.99+% | $29-299+ |
| Customer data | Limited | Full access |
| Competition | Same listings | Your store only |
When to Use Amazon
- Want access to Amazon's traffic
- Selling commodity products
- Prefer fulfillment handled for you
- Just getting started
When to Use Shopify
- Building a brand
- Want customer relationships
- Higher margin products
- Marketing expertise
Why Many Use Both
Many brands sell on both platforms. Use unified analytics to track performance across channels. Niblin connects both Shopify and Amazon.
Key Takeaways
- Amazon: traffic, less control. Shopify: control, need traffic
- Many successful brands sell on both
- Consider your product type and goals
- Track unified metrics if selling on both
Frequently Asked Questions
Is it better to sell on Amazon or Shopify?
Neither is universally better. Amazon offers traffic but less control. Shopify offers control but requires marketing. Many brands use both.