Atul built Niblin to give D2C operators the analytics clarity that used to require a full-time data team. Before Niblin, he spent years in product and engineering roles watching ecommerce brands make million-dollar decisions from spreadsheets and gut feel. Niblin is his answer: an AI analytics agent that monitors revenue, marketing, customers, and operations — and tells you what changed, why, and what to do about it.
Areas of Expertise
Articles by Atul Tirkey(10)
Shopify Plus Analytics: The Complete Guide for $5M-20M Brands (2026)
Everything $5M-20M Shopify Plus brands need to know about native analytics - what works, what's broken, what you need third-party tools for, and how to build a real analytics stack.
ShopifyQL Notebooks: A Practical Guide (With Real Examples)
How to use ShopifyQL Notebooks on Shopify Plus - real query examples, what you can and can't do, performance tips, and when to use alternatives.
Shopify Plus vs Advanced: Is the Analytics Upgrade Worth $2,000/Month?
A direct comparison of analytics features between Shopify Advanced ($399/mo) and Plus ($2,300+/mo). What you actually get, what you don't, and whether the analytics alone justify the upgrade.
Shopify Cohort Analysis: How to Read Retention Data (and Actually Use It)
How to use Shopify's cohort analysis to understand customer retention. How to read cohort tables, spot problems, benchmark your numbers, and take action.
Automating Shopify Analytics with Flow + ShopifyQL: Practical Guide
How to use Shopify Flow's "Get Analytics Data" action to automate reports, set up alerts, and trigger actions based on your store data - with real workflow examples.
Multi-Store Reporting on Shopify Plus: What Works and What Doesn't (2026)
Honest guide to Shopify Plus multi-store analytics - what Organization Analytics actually does, the multi-currency nightmare, and practical solutions that don't require a data warehouse.
Shopify Plus B2B Analytics: The KPIs and Reports That Actually Matter
What Shopify Plus B2B reporting can and can't do. The wholesale KPIs you should track, how to build B2B-specific reports, and where native analytics fall short.
Shopify Markets Analytics: How to Track International Performance by Region
How to use Shopify Markets reporting to track sales, conversion rates, and AOV by country. Plus the gaps - tax compliance, currency impact, and market attribution.
Shopify Analytics Dashboard: The Complete Guide for 2026
Everything you need to know about Shopify analytics dashboards — what they are, how to access them, key metrics to track, limitations of native analytics, and the best third-party tools for brands that have outgrown Shopify reports.
Shopify Plus Checkout Tracking Is Broken: Here's What Happened and How to Fix It
On August 28, 2025, Shopify disabled checkout.liquid - silently breaking conversion tracking for thousands of Plus stores. Here's how to check if you're affected and what to do.
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